Categories:
TravelDecember 2, 2025
Article Highlights:
- 22% of travelers have used Generative AI for trip planning, led by women and international travelers.
- 93% of all respondents said they are likely to use AI for future travel planning.
- Only 22% are open to using Agentic AI for autonomous booking or decision-making.
- 79% feel uncomfortable allowing AI to book or manage trips without approval.
- 38% of travelers welcome AI that saves money through discounts and optimized deals.
Artificial intelligence is quickly becoming a trusted co-pilot for travelers, though not yet the pilot itself. According to the Global Rescue Fall 2025 Traveler Sentiment and Safety Survey, international travelers and women are leading the adoption of generative AI for travel research, itinerary planning and inspiration.
More than one in five travelers (22%) said they have already used generative AI to plan a trip, with usage higher among non-US respondents (30%) and women (24%) than among US travelers (20%) and men (22%). Seventy-three percent, however, have yet to use AI at all, indicating that while adoption is growing, it’s still in its early stages among the global traveling public.
“The data suggest that international travelers are leading the way in adopting generative AI for travel, using it to overcome logistical, linguistic and informational barriers,” said Dan Richards, CEO of The Global Rescue Companies and a member of the US Travel and Tourism Advisory Board at the US Department of Commerce. “AI is proving its value for travelers who want smarter, faster and more personalized trip planning.”
Generative AI’s Appeal: Inspiration and Efficiency
Among those who’ve tried generative AI tools, such as ChatGPT, are being used primarily for itinerary planning (73%) and general research (67%). Travelers turn to AI to explore new destinations, identify must-see attractions and streamline early trip stages that traditionally take hours of browsing.
International travelers stand out in how they use AI: they rely on it more for flights (45%), visa guidance (26%) and language translation (21%), reflecting a practical, problem-solving mindset in international travel. By contrast, US travelers use AI more often to refine experiences, such as finding lodging (32%) and restaurants (37%) once destinations are chosen.
Women tend to use AI across a broader range of travel needs, particularly for itineraries (74%) and research (68%), while men are slightly more likely to say AI tools are “useful” and that they’ll use them again.
The Trust Factor: Growing Satisfaction with AI
Despite early skepticism about AI accuracy and reliability, travelers who’ve tried it report overwhelming satisfaction. Nearly 80% of respondents rated AI tools as “very” or “mostly useful,” and more than 85% of both men and women said the tools added measurable value to their planning.
Women and international travelers were especially positive, with 89% of women and 87% of non-US respondents describing AI as helpful. Reports of errors or irrelevant results were minimal, suggesting that once travelers experience AI’s benefits, they’re likely to continue using it.
Looking forward, enthusiasm is widespread. A remarkable 93% of travelers said they are “likely or very likely” to use AI for their next trip, near-universal optimism across all demographics.
“These findings show that travelers who have tried AI overwhelmingly see its benefits,” Richards said. “As tools become more capable and trusted, AI will likely become a standard part of trip planning worldwide.”
Agentic AI: Curiosity Meets Caution
When it comes to Agentic AI — autonomous systems that can plan, book and manage travel without human approval — enthusiasm drops sharply.
When asked if they would let Agentic AI plan their next international trip, just 22% of respondents said yes. Men (24%) were slightly more open than women (19%) and US travelers (23%) were marginally more willing than non-US respondents (20%).
While Generative AI thrives as a brainstorming partner, Agentic AI represents a different kind of trust test, one that travelers are not yet ready to take.
Only 18% of travelers had heard of Agentic AI before the survey and fewer than one in five (20%) said they would be comfortable letting it design an entire trip itinerary autonomously. Acceptance dropped even further when it came to booking flights or hotels without approval: 79% said they’d feel uncomfortable and 83% of women expressed concern about surrendering control.
Where Agentic AI Gains Ground
There is, however, one domain where travelers are more open to AI autonomy: cost savings. About 38% of respondents said they would be comfortable allowing AI to automatically apply promo codes, search for discounts or rebook flights for better deals.
Men (40%) and US travelers (39%) were slightly more receptive than women (38%) and international respondents (35%), but overall, this marks the area of strongest trust in AI.
“Travelers may welcome AI tools that save them money, but they’re not yet ready to let those tools make major decisions on their behalf,” Richards said. “There’s a clear boundary between curiosity and control.”
That boundary has implications for the future of AI in travel security and risk management. As AI continues to learn, travelers’ willingness to trust it with logistics, safety and personal data will evolve. But for now, most still want a human in the loop, especially when it comes to trip insurance, itinerary flexibility and crisis response.
Why AI Adoption Matters for Global Mobility
AI’s growing presence in travel isn’t just about convenience. It’s reshaping how travelers think about preparation and security. Tools that aggregate visa data, predict disruptions or recommend safer destinations could play vital roles in travel security. Yet the same systems can also raise new concerns about accuracy, bias and accountability.
For international travelers, trust in AI will depend on proven reliability, data transparency and ethical safeguards, especially when managing high-stakes travel decisions like emergency evacuation, border entry or medical assistance.
Generative AI may help plan the perfect trip, but when a real emergency arises abroad, travelers need more than an algorithm. They need trained professionals ready to act.
The Global Rescue Connection
The Global Rescue Traveler Sentiment and Safety Survey reveals a fascinating paradox: travelers are embracing AI for travel, but only up to the point where it enhances convenience, not control. They trust AI to inspire, inform and even save money. But when it comes to critical decisions, they still rely on human expertise and real-world protection.
That’s where Global Rescue comes in. A Global Rescue membership delivers the confidence that no algorithm can replace, providing field rescue, medical evacuation, medical advisory and security extraction services anywhere in the world. Whether a traveler faces a medical emergency in the Alps, political unrest in a foreign capital or logistical chaos after a canceled flight, Global Rescue provides real-time human intervention, not automated predictions.
As Generative AI and Agentic AI continue to shape the way we explore the world, one truth remains constant: technology can enhance travel, but safety, security and expert response will always require a human touch.
For travelers eager to explore confidently in the age of AI, Global Rescue ensures peace of mind, powered by people, backed by experience and ready when it matters most.
Categories:
Press ReleaseDecember 1, 2025
(Lebanon, NH – December 1, 2025) – As record numbers of travelers seek smoother airport experiences and safer skies, memberships in Trusted Traveler Programs such as TSA PreCheck and Global Entry have also reached new highs with more than half (52%) of survey respondents reporting they are already members, according to the latest Global Rescue Traveler Sentiment and Safety Survey.
US travelers are driving much of that growth: 64% say they are enrolled, compared to just 20% of non-US respondents. Women were slightly more likely than men to be members (57% vs. 52%), underscoring the appeal of travel predictability and comfort. Among those enrolled, saving time at the airport (45%) was the leading motivator, followed by reducing hassle and restrictions (20%) and enjoying less stress and greater convenience (30%).
“Frequent travelers recognize that speed and predictability at the airport make a tremendous difference in the overall journey,” said Dan Richards, CEO of The Global Rescue Companies and member of the US Travel and Tourism Advisory Board at the US Department of Commerce. “Programs like Global Entry and TSA PreCheck have become essential tools for managing the travel experience.”
Yet not all travelers are prepared to join. Roughly one in five (21%) respondents said they do not plan to enroll, citing limited usefulness (35%), application complexity (17%) and membership fees (14%). Privacy and biometric data concerns also persist, particularly among women (11%) and non-US respondents (9%). “While convenience is universal, privacy and cost remain barriers for some,” Richards said.
For more information, contact:
Bill McIntyre | Email: bmcintyre@globalrescue.com | Phone: +1 202.560.1195
About the Global Rescue Traveler Sentiment and Safety Survey
Global Rescue, the leading travel risk and crisis response provider, surveyed more than 1,500 current and former members between October 7–13, 2025. The respondents revealed a variety of behaviors, attitudes and preferences regarding current and future travel.
About Global Rescue
Global Rescue is the world’s leading provider of medical, security, evacuation and travel risk management services to enterprises, governments and individuals. Founded in 2004, Global Rescue has exclusive relationships with the Johns Hopkins Emergency Medicine Division of Special Operations and Elite Medical Group. Global Rescue provides best-in-class services that identify, monitor and respond to client medical and security crises. For more information, visit www.globalrescue.com.
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Mission BriefsResourcesDecember 1, 2025
A 72-year-old member from Culver City, United States, was trekking near the Phungi Thenga Bridge in the Khumjung region of Nepal when she slipped on a wet rocky trail and fell several feet. She activated an emergency alert through her communication device and reported severe pain in her right leg and hip and an inability to continue walking, along with some lightheadedness but no other symptoms. Given her age, the mechanism of injury and her inability to self-extricate, the operations team approved a helicopter evacuation from the trail to a hospital in Lukla. X-rays there showed no fractures, and she was diagnosed with a soft tissue injury to the right upper thigh and discharged in stable condition.
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Mission BriefsResourcesDecember 1, 2025
A member from Altadena, United States, was at Camp 3 on Ama Dablam in the Khumjung region of Nepal, at approximately 20,670 feet/6,300 meters, when her guide reported symptoms of acute mountain sickness with concern for high altitude cerebral edema. She experienced dizziness, headache, vomiting, weakness, chest pain, difficulty breathing and inability to move. Because Camp 3 did not have a safe landing area for a helicopter, the operations team instructed the climbing team to descend to a higher but more suitable camp or to base camp, although poor weather delayed the descent. Later she confirmed that she had reached Kathmandu and was recovering. The helicopter provider subsequently confirmed that she had been transported from Camp 3 to Lukla using a hover landing technique, and senior management approved coverage of the field rescue cost. The member continued her recovery in Kathmandu.
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Mission BriefsResourcesDecember 1, 2025
A member from Tampines, Singapore, was in Khote in the Chaurikharka region of Nepal after time on Mera Peak when he reported symptoms consistent with high altitude pulmonary edema. Through messaging he described cough, shortness of breath and an inability to keep pace with his group, noting that his condition had not improved with descent and medication. Following assessment, the operations team authorized helicopter evacuation from Khote to a hospital in Lukla. There he was evaluated and diagnosed with an upper respiratory tract infection, treated and discharged in stable condition. Reviewing physicians agreed with the management plan and advised that he have his blood pressure rechecked once he returned home.
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Mission BriefsResourcesDecember 1, 2025
A 26-year-old member from Paris, France was staying at a hotel in Ghandruk, Nepal, while trekking toward Annapurna Base Camp when her mother called the operations team. The member had been experiencing diarrhea, nausea, fatigue and dehydration for two days, which prevented her from continuing the trek. The team performed a remote assessment and consulted with physicians, who recommended evacuation to a higher level of care. A helicopter transport was approved from Ghandruk to a medical center in Kathmandu. She was admitted for further evaluation and treatment and discharged the next day in improved condition. Reviewing physicians confirmed that her records showed no concerning findings.
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Mission BriefsResourcesDecember 1, 2025
A 52-year-old member from Hougang, Singapore, was climbing Mera Peak in Nepal when she sent a message to the operations team from Thangnag. She reported a severe headache, nausea and difficulty breathing that had begun two days earlier at Mera High Camp and had not improved despite descending roughly 1,000 meters and using supplemental oxygen. Concerned about possible high altitude pulmonary or cerebral edema, the operations team approved an emergency helicopter evacuation to a hospital in Lukla. After evaluation she was discharged in improved condition. She later confirmed that she had arranged her own onward transport to Kathmandu and expressed thanks for the assistance.
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Mission BriefsResourcesDecember 1, 2025
A 27-year-old member from West Kelowna, Canada, was staying at a lodge in Dzongla in the Khumjung region of Nepal when a helicopter evacuation was requested on her behalf. She was experiencing symptoms of altitude illness, including shortness of breath, chest pain and low oxygen saturation. The operations team approved helicopter transport from Dzongla to a hospital in Lukla, where she was evaluated and treated. She was discharged the same day with a diagnosis of mild acute mountain sickness and no prescribed medications. The member did not contact the operations team after discharge, and the case was closed.
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Mission BriefsResourcesDecember 1, 2025
A 68-year-old member from Great Barrington, United States, developed worsening symptoms of acute mountain sickness with suspected high altitude pulmonary edema while on Mera Peak in Nepal. Her spouse reported increasing weakness, shortness of breath that worsened when lying flat due to congestion, a dry cough, persistent headache, nausea and multiple episodes of diarrhea. After remote assessment, the operations team approved a helicopter evacuation from Thagnak to a hospital in Lukla. She was safely transported, evaluated and diagnosed with acute mountain sickness, then monitored for several hours. As her condition improved she was discharged with medications and detailed instructions on warning signs to watch for after discharge. The member and her spouse declined further check-ins but understood they could contact the operations team if her condition changed.
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Mission BriefsResourcesDecember 1, 2025
A 61-year-old member from Cullompton, United Kingdom, was at Himlung Himal Base Camp in the Fu region of Nepal when his guide reported that he was having difficulty breathing and a persistent cough. He had been coughing for about 10 days since arriving in Kathmandu, and his symptoms had progressed to severe headache, insomnia, rapid breathing, chest pain, bluish discoloration of the fingertips and an oxygen saturation of 70 percent despite supplemental oxygen. The operations team approved a helicopter evacuation from base camp to a hospital in Kathmandu. There he was diagnosed with high altitude pulmonary edema, acute bronchitis and sinusitis and was discharged on antibiotics and cough medication. In follow-up he reported feeling better, though he still had some chest tightness and cough, and he chose to manage his recovery with self-care measures while remaining aware that he could request further support if needed.
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Mission BriefsResourcesDecember 1, 2025
A 28-year-old member from Geneva, Nepal, was climbing alone at Ama Dablam Base Camp in Khumjung, Nepal, when he contacted the operations team through a satellite messaging platform. He reported feeling very ill with dizziness and loss of balance, symptoms concerning for high altitude cerebral edema, and requested helicopter evacuation. He also reported a recent history of high altitude cerebral edema with seizure episodes earlier in the year. Given his symptoms, medical history and isolated location, a Global Rescue physician advised immediate evacuation. A helicopter transport was approved from Ama Dablam Base Camp to a hospital in Kathmandu, where he was evaluated, treated and discharged with medications after notable improvement. He continued his recovery at a hotel in Kathmandu, reported significant improvement and planned to return to his home of record.

