NEWS

(Lebanon, NH – December 15, 2025) – More than half of the world’s most experienced travelers use translation apps to help them navigate language barriers, with women and non-US travelers leading the way, according to the latest Global Rescue Fall 2025 Traveler Sentiment and Safety Survey.

Overall, 59% of travelers reported using translation apps during trips. The share was higher among women (61%) and non-US respondents (62%) compared to men (60%) and US travelers (59%). Only 38% said they do not use translation tools.

The primary reason travelers turn to translation apps is practical: communication with locals — such as reading menus, ordering food or asking for directions — cited by nearly six in ten respondents (59%). Women (60%) were slightly more likely than men (57%) to use translation tools for this purpose. Non-US travelers, however, were more inclined to use translation apps to gain independence and confidence while traveling (15%) compared to US travelers (9%).

“Translation apps have become a quiet but vital part of the modern traveler’s toolkit,” said Dan Richards, CEO of The Global Rescue Companies and a member of the US Travel and Tourism Advisory Board at the US Department of Commerce. “They help break down barriers, allowing travelers to connect, navigate and explore more confidently, even when language is a challenge.”

While translation apps make travel easier and more accessible, they’re not foolproof. Subtle nuances, slang and cultural expressions can cause errors or misunderstandings. Experts recommend using them as helpful tools — not as a substitute for learning a few key local phrases.

Gaining popularity are real-time translation apps — which instantly translate spoken conversations. More than half of all respondents (54%) said they have used them during international travel. Women were slightly more likely than men to have tried real-time translation (55% versus 53%), while usage was lower among non-US travelers (51%) than US travelers (55%). Another 28% said they haven’t used real-time translation apps yet but plan to.

“The data show that travelers value tools that make communication easier, but adoption still varies,” Richards said. “Technology is closing the gap between languages, helping travelers feel safer, more independent and more engaged in their surroundings.”

About the Global Rescue Traveler Sentiment and Safety Survey

Global Rescue, the leading travel risk and crisis response provider, surveyed more than 1,600 current and former members between October 7–13, 2025. Respondents shared their attitudes, behaviors and preferences related to travel safety, technology and global mobility.

About Global Rescue

Global Rescue is the world’s leading provider of medical, security, evacuation and travel risk management services to enterprises, governments and individuals. Founded in 2004, Global Rescue maintains exclusive relationships with the Johns Hopkins Emergency Medicine Division of Special Operations and Elite Medical Group. The company has provided medical and security support during every major global crisis over the past two decades. For more information, visit www.globalrescue.com.

(Lebanon, NH – December 8, 2025) – Artificial intelligence is transforming the way people plan trips — especially among international travelers and women — according to the world’s most experienced travelers responding to the Global Rescue Fall 2025 Traveler Safety and Sentiment Survey.

More than one in five travelers (22%) reported using AI tools to plan a trip, but adoption is notably higher among non-US respondents (30%) and women (24%) compared to US travelers (20%) and men (22%). Most respondents (73%) have not yet used AI for travel planning, underscoring that while AI use is growing, it’s still emerging among the broader traveling public.

“The data suggest that international travelers are leading the way in adopting AI for travel, using it to overcome logistical, linguistic and informational barriers,” said Dan Richards, CEO of The Global Rescue Companies and a member of the US Travel and Tourism Advisory Board at the US Department of Commerce. “AI is proving its value for travelers who want smarter, faster and more personalized trip planning.”

Among travelers who used AI, the most common applications were itinerary planning (73%) and general research (67%), showing how travelers rely on AI for convenience and inspiration. Other frequent uses included flights (35%), restaurants (36%) and lodging (30%).

International travelers used AI more frequently than Americans for nearly every purpose, particularly for flights (45%), visa information (26%) and translation (21%) — areas that help simplify cross-border travel. US respondents, by contrast, used AI more often for lodging (32%) and restaurants (37%), focusing on comfort and experiences once destinations were chosen.

Gender differences also emerged. Women use AI slightly more often for trip planning and apply it across a broader range of purposes, including itineraries (74%), restaurants (36%) and general research (68%). Men, however, are marginally more likely to report finding AI tools useful and to say they’ll use them again.

When asked about usefulness, nearly 80% of all travelers rated AI tools as either very or mostly useful. Satisfaction was consistent across regions and genders — 89% of women and 86% of men found AI at least “a little useful,” with minimal reports of poor performance.

Looking ahead, enthusiasm is high. More than nine in ten travelers (93%) said they are likely or very likely to use AI for their next trip — with men (93%) and women (95%) showing near-universal interest.

“These findings show that travelers who have tried AI overwhelmingly see its benefits,” Richards said. “As tools become more capable and trusted, AI will likely become a standard part of trip planning worldwide.”

For more information, contact:

Bill McIntyre | Email: bmcintyre@globalrescue.com | Phone: +1 202.560.1195

About the Global Rescue Traveler Sentiment and Safety Survey

Global Rescue, the leading travel risk and crisis response provider, surveyed more than 1,500 current and former members between October 7–13, 2025. The respondents revealed a variety of behaviors, attitudes and preferences regarding current and future travel.

About Global Rescue

Global Rescue is the world’s leading provider of medical, security, evacuation and travel risk management services to enterprises, governments and individuals. Founded in 2004, Global Rescue has exclusive relationships with the Johns Hopkins Emergency Medicine Division of Special Operations and Elite Medical Group. Global Rescue provides best-in-class services that identify, monitor and respond to client medical and security crises. For more information, visit www.globalrescue.com.

(Lebanon, NH – December 1, 2025) – As record numbers of travelers seek smoother airport experiences and safer skies, memberships in Trusted Traveler Programs such as TSA PreCheck and Global Entry have also reached new highs with more than half (52%) of survey respondents reporting they are already members, according to the latest Global Rescue Traveler Sentiment and Safety Survey.

US travelers are driving much of that growth: 64% say they are enrolled, compared to just 20% of non-US respondents. Women were slightly more likely than men to be members (57% vs. 52%), underscoring the appeal of travel predictability and comfort. Among those enrolled, saving time at the airport (45%) was the leading motivator, followed by reducing hassle and restrictions (20%) and enjoying less stress and greater convenience (30%).

“Frequent travelers recognize that speed and predictability at the airport make a tremendous difference in the overall journey,” said Dan Richards, CEO of The Global Rescue Companies and member of the US Travel and Tourism Advisory Board at the US Department of Commerce. “Programs like Global Entry and TSA PreCheck have become essential tools for managing the travel experience.”

Yet not all travelers are prepared to join. Roughly one in five (21%) respondents said they do not plan to enroll, citing limited usefulness (35%), application complexity (17%) and membership fees (14%). Privacy and biometric data concerns also persist, particularly among women (11%) and non-US respondents (9%). “While convenience is universal, privacy and cost remain barriers for some,” Richards said.

For more information, contact: 

Bill McIntyre | Email: bmcintyre@globalrescue.com | Phone: +1 202.560.1195 

About the Global Rescue Traveler Sentiment and Safety Survey

  Global Rescue, the leading travel risk and crisis response provider, surveyed more than 1,500 current and former members between October 7–13, 2025. The respondents revealed a variety of behaviors, attitudes and preferences regarding current and future travel. 

About Global Rescue

  Global Rescue is the world’s leading provider of medical, security, evacuation and travel risk management services to enterprises, governments and individuals. Founded in 2004, Global Rescue has exclusive relationships with the Johns Hopkins Emergency Medicine Division of Special Operations and Elite Medical Group. Global Rescue provides best-in-class services that identify, monitor and respond to client medical and security crises. For more information, visit www.globalrescue.com.

(Lebanon, NH – November 24, 2025) — Travelers are prioritizing longer, more immersive trips over quick getaways — and many are avoiding crowded destinations in favor of slower, more meaningful experiences, according to the latest Global Rescue Traveler Safety & Sentiment Survey. The findings reveal clear differences between men and women and between US and non-US respondents, in how they plan, pace and experience their travel.

The preference for extended stays is dominant among travelers worldwide. Seven in ten respondents (70%) say they prefer fewer, longer trips rather than frequent, shorter ones. Women are leading this trend, with 75% choosing extended stays compared to 68% of men. US travelers also lean slightly more toward longer trips (71%) than their non-US counterparts (68%), reflecting a growing desire to slow down and spend more time in one destination.

That slower approach aligns with travelers’ shifting attitudes toward FOMO — the “fear of missing out” — and JOMO, the “joy of missing out.” More than a third of respondents (35%) identify with JOMO, emphasizing deeper, more intentional experiences over seeing as many sights as possible. Nearly half (48%) say they strike a balance between the two. Women are more likely than men to favor that balance, with 53% reporting a mix of JOMO and FOMO compared to 47% of men. Non-US travelers lean slightly more JOMO (36%) than US travelers (35%), while men are more likely than women to say neither term fits their style (12% vs. 5%).

Crowd avoidance is also shaping travel decisions for the year ahead. Nearly three-quarters of respondents (73%) say they plan to intentionally avoid crowded or tourist-heavy destinations. Non-US travelers are the most cautious, with 78% reporting plans to steer clear of heavily visited places compared to 72% of US respondents. Men are slightly more likely than women to avoid crowds (75% vs. 68%), while women are more likely to say their decisions depend on specific destinations or timing.

Together, the findings reveal a post-pandemic travel mindset that values time, space and depth. “Longer trips, slower pacing and selective destination choices are replacing the old drive to see it all,” said Dan Richards, CEO of The Global Rescue Companies and member of the US Travel and Tourism Advisory Board at the US Department of Commerce. “For travelers and travel providers alike, the new priority is not about checking off lists — it’s about creating meaningful connections and avoiding the crowds along the way.”

For more information, contact: Bill McIntyre | Email: bmcintyre@globalrescue.com | Phone: +1 202.560.1195

About the Global Rescue Traveler Sentiment and Safety Survey

Global Rescue, the leading travel risk and crisis response provider, surveyed more than 1,500 current and former members between October 7–13, 2025. The respondents revealed a variety of behaviors, attitudes and preferences regarding current and future travel.

About Global Rescue

Global Rescue is the world’s leading provider of medical, security, evacuation and travel risk management services to enterprises, governments and individuals. Founded in 2004, Global Rescue has exclusive relationships with the Johns Hopkins Emergency Medicine Division of Special Operations and Elite Medical Group. The organization provides best-in-class services that identify, monitor and respond to client medical and security crises. Global Rescue has provided medical and security support to clients, including Fortune 500 companies, governments and academic institutions, during every globally significant crisis of the last two decades. For more information, visit www.globalrescue.com.